Vintage New Year's Cards by Achille Mauzan
This post is dedicated to vintage New Year's cards by Achille Lucien Mauzan. Vintage postcards for the New Year were never as popular as Christmas or Valentine greeting cards.
But!
Globally speaking, Christmas and Valentine's Day are not as huge as we tend to believe, because they are connected to religious calendars. New Year (while not celebrated all over the world simultaneously) is a global event. Did you know that Jewish Rabbi Jacob in the 14th century already wrote about the custom of including happy New Year's wishes in every letter sent during the month of Elul, the first month of the Jewish calendar?
And, of course, China, as an economic superpower before the 19th century, had a long tradition of sending good wishes for the new year.
However, Achille Mauzan, who worked in Italy, Argentina, and France, limited his New Year's card designs to the 1st January in the Gregorian calendar. Visually, this is quite insignificant. We mention this just to put his work in context. So, let's start with a minimalistic design of a two-page card featuring an image on the front and an image on the back. The majority of the sheet is empty. This way, there is enough space for a stamp, address, and a message.
The next set of Mausan's greeting cards for the New Year offers a few pretty faces of young girls. We are already used to them from his posters. While today such designs are hardly seen, a pretty face was always a standard of a successful sale.
How about children?
Mauzan loved to create postcard designs with kids in different, often humorous situations. New Year's theme is no exception. We prepared a few series of New Year greeting card designs with children celebrating this popular holiday. Kids are playing, laughing, creating snowmen, carrying presents (a lot of them!), and are, in essence, very active.
Some of them are actually naughty!
All these New Year's cards by Achille Lucien Mauzan are in the Public Domain, so you can send them to your friends, relatives, and everybody important in your life. They guarantee to bring smiles to faces!
You probably noticed how skilfully Mauzan incorporated optimistic symbols characteristic of the beginning of the year.
If this selection of vintage New Year's greeting cards by Mauzan is not enough, don't hesitate to explore designs by other postcard artists:
Frances Brundage's New Year's cards
Samuel Lorne Schmucker's cards
That's about it. You are cordially invited to share this post on your blogs, social profiles, and so on. Happy New Year!